Proz
Landing Page
Client
Proz
Role
Lead UX Designer
Duration
2025
Overview
Landing pages play a critical role in guiding users toward a specific action. For educational institutions, presenting information clearly while building trust is essential to increasing course enrollment. This project explores the design of a landing page for Proz, focusing on improving content hierarchy, user engagement, and conversion through a responsive, user-centered experience.
Research
The discovery phase focused on analyzing educational websites and identifying UX patterns that contribute to higher engagement and conversion.
Key findings included:
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Users scan landing pages rather than reading every section.
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Clear value propositions should appear above the fold.
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Strong visual hierarchy improves content discoverability.
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Well-positioned CTAs encourage user action.
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Responsive layouts are essential for a consistent experience across devices.
These insights guided the content structure, interaction design, and visual hierarchy.
Solution
The proposed solution was a responsive landing page designed to communicate the institution's value proposition clearly while guiding users toward enrollment.
Key improvements included:
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Clear hero section with a strong value proposition.
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Improved content hierarchy.
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Strategically placed call-to-action buttons.
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Better organization of course information.
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Responsive layout optimized for different screen sizes.
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Consistent visual identity throughout the experience.
The Challenge
Educational landing pages often present large amounts of information without a clear visual hierarchy, making it difficult for users to quickly understand the value proposition or complete the enrollment journey. The challenge was to create a landing page that communicates information more effectively while encouraging users to take action.
Goals
The goal of this project was to create a responsive landing page that presents information in a clear and engaging way, improves content hierarchy and readability, strengthens calls to action, and builds trust through a clean, user-centered interface that encourages course enrollment.
Learnings
This project reinforced how thoughtful UX decisions can improve the effectiveness of marketing experiences. By combining clear content organization, intuitive navigation, and strategic calls to action, the landing page provides a more engaging experience while supporting business goals.